Smile Makeover Playa del Carmen

PRIVACY NOTICE

In compliance with the obligation to safeguard information and personal data, and pursuant to Articles 3 section I, 8, 12, 15, 16 and other applicable provisions of the Federal Law on the Protection of Personal Data Held by Private Parties (“LFPDPPP”), PRIME TOURISM GROUP, operating under the trade name SMILE MAKEOVER PLAYA DEL CARMEN, hereby provides the following Privacy Notice.

IDENTITY AND ADDRESS OF THE DATA CONTROLLER

PRIME TOURISM GROUP, operating under the trade name SMILE MAKEOVER PLAYA DEL CARMEN, with address at Golf Drive 201, Plaza Paseo Playacar Loc. 31-32 Playacar Fase II, CP 77717, Playa del Carmen, Quintana Roo, Mexico, is responsible for the use and protection of your personal data.

PERSONAL DATA COLLECTED AND USED

SMILE MAKEOVER PLAYA DEL CARMEN requires the use of your personal data in order to provide the services and products you request to inform you about changes related to such services, and to evaluate the quality of the services provided. To manage the contractual and commercial relationship with you, we may collect the following personal information: Name and last name, Email address, and Telephone numbers (home, mobile and/or office).

In certain cases, when strictly necessary for entering into contracts or when carrying out purchase, sale or lease transactions with third parties, we may collect the following data: Official identification, Address, RFC, CURP, Proof of income, Personal, employment or commercial references, Marital status, Occupation, Date and place of birth, Public deed proving property ownership, Proof of property payment, Utility bills (water, electricity or telephone).

To fulfill the purposes described in this Privacy Notice, we will make use of the following personal data:

Non-sensitive Personal Data

  1. Contact Data (name, email, telephone numbers)
  2. Identification Data (address, CURP, RFC, date and place of birth, marital status)
  3. Socioeconomic Information strictly necessary
  4. Employment Data
  5. Billing Data
  6. Communication Preferences
  7. Social Media Information (when voluntarily provided)

The processing of sensitive personal data requires your express written consent, which will be obtained through a separate consent form, independent from this Privacy Notice.

In addition, we may use your personal data for the following purposes that are not necessary for the services requested but that allow us to improve our service:

  1. Conducting research, analysis, statistical reports and studies to implement new commercial techniques within the sector in which SMILE MAKEOVER PLAYA DEL CARMEN operates.
  2. Implementing legal defense strategies in the event of any legal dispute, in order to protect you or the company from any judgment, ruling or award.

SECURITY MEASURES AND DATA RETENTION PERIOD

We implement administrative, technical and physical security measures to protect your personal data, including but not limited to:

  • Restricted-access databases
  • Encryption of sensitive information
  • Internal security protocols
  • Access controls and periodically renewed passwords
  • Confidentiality agreements with all personnel

Retention Period:

Your data will be retained for five (5) years or for as long as required by applicable health regulations. After this period, your data will be securely deleted.

PURPOSES OF PERSONAL DATA PROCESSING

We will use the personal data collected for the following primary purposes, which are necessary for the provision of the requested service:

  1. Identification
  2. Appointment scheduling and communication
  3. Billing, collection and fulfillment of contractual obligations
  4. Compliance with legal, tax and health obligations

Additionally, we may use your personal information for the following secondary purposes, which are not necessary for the service requested, but which help us provide better service:

  1. Sending promotions or commercial information
  2. Conducting satisfaction surveys
  3. Referral programs
  4. Opinions and testimonials regarding our services

You may refuse consent for secondary purposes by checking the corresponding box on the data collection form, or at any time by sending an email to: contact@smilemakeovermexico.com

Your refusal will not affect the provision of the services contracted.

DATA TRANSFERS

Your personal data may be transferred in the following cases:

Transfers that DO NOT require consent (Article 37 of the LFPDPPP):

  • Health, tax or judicial authorities
  • Insurance companies for policy management
  • Service providers that assist in the provision of treatment
  • Companies within the same corporate group that support the primary purposes

Transfers that DO require consent:

  • Use of identifiable photographs, videos or testimonials for advertising
  • Marketing purposes carried out by third parties unrelated to SMILE MAKEOVER PLAYA DEL CARMEN

If you do not wish your data to be transferred in cases requiring consent, you may express your refusal by sending an email to: contact@smilemakeovermexico.com

ARCO RIGHTS (Access, Rectification, Cancellation and Opposition)

You have the right to access, rectify, cancel or oppose the processing of your personal data. To exercise these rights, you or your legal representative must submit a written request addressed to SMILE MAKEOVER PLAYA DEL CARMEN, at the address indicated above, or via email to:

An acknowledgment of receipt must be issued in either case to ensure that SMILE MAKEOVER PLAYA DEL CARMEN is bound to process your request.

Your request must include:

  1. Name of the data subject
  2. Official identification or document proving legal representation
  3. Email address for notifications
  4. Clear description of the right you wish to exercise
  5. Any data that facilitates locating your records
  6. Signature of the data subject or legal representative

Legal Timeframes:

  • Response: 20 business days
  • If approved, implementation: 15 additional business days

All documentation must be provided in complete and legible PDF format.

The contact information of the department responsible for handling ARCO rights is:

Data Protection and Privacy Department

Address: Golf Drive 201, Plaza Paseo Playacar Loc. 31-32 Playacar Fase II, CP 77717, Playa del Carmen, QuintanaRoo, Mexico.

Email: contact@smilemakeovermexico.com

REVOCATION OF CONSENT AND LIMITATION OF DATA USE

You may request:

  • Revocation of consent for secondary purposes; or
  • Inclusion in the company’s Exclusion List to limit the use and disclosure of your personal data.

Requests may be submitted to: contact@smilemakeovermexico.com

Maximum response time: 5 business days.

USE OF COOKIES

SMILE MAKEOVER PLAYA DEL CARMEN uses cookies and other similar technologies to enhance your experience on our website. These tools allow us to remember certain user preferences, facilitate navigation, and display content that is relevant to your interests.

When you visit our website, your device automatically provides basic information such as your IP address and the website from which you accessed our page. This is standard behavior across most websites and helps us understand how our site is used in order to continually improve its performance and functionality.

Purposes for Which We Use Cookies

  • We may use cookies for the following purposes:
  • To remember your preferences (such as language or region).
  • To facilitate your access to our services.
  • To personalize the content you view.
  • To improve the operation and performance of our website.
  • To collect statistical information that allows us to enhance our services.

Most web browsers allow you to block cookies, delete them, or receive a warning before a cookie is stored on your device. Please note that if you choose to block cookies, certain features or sections of our website may not function properly, and your previously configured preferences may not be retained.

Anonymous Information to Improve Our Services

We also collect anonymous and aggregated information about how visitors use our website (for example, which sections are visited most frequently, what type of device is used, or general user preferences).

Such information may be shared with partners or service providers for the purpose of improving the content, services, and advertising we offer. This information is purely statistical and does not personally identify any user.

CHANGES TO THIS PRIVACY NOTICE

Any changes to this Privacy Notice will be communicated via our website: https://smilemakeoverplayadelcarmen.com/

Changes will take effect from the date of publication.